Here, we’re using a serif font called Crimson Text with a sans serif, Source Sans Pro. Crimson Text Regular and Source Sans Pro RegularĬombining a sans serif with a serif font is one of the most popular styles of font pairing. To get the most out of these font pairings on your own ecommerce store, try using the more complex font for headings and the simpler font for body text or subtext.ġ. Here are a few examples of wonderful ecommerce font pairings using a free font resource we love, Google Fonts. While not all complementary pairings follow this rule, it's usually a good place to start.
Using attributes like color, size, weight, and classification, you can create a pairing of opposites that adds intrigue and texture to your design. Two fonts need to have enough visual contrast to pair well together. But how can you decide which font pairings are conversion-boosting powerhouses, and which ones leave the viewer wanting more?įinding the best font pairing for ecommerce isn’t an exact science, but a general rule designers like to follow is this: opposites attract.
There’s no denying it: just like people, some fonts work better together than others.
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